Last Updated: November [11], 2022

This privacy policy describes the overall MU Player (referred to "MU Player", the “Platform”, "we", "us" and "our") policy, explaining to you how we collect and process information when you use MU Player. We are fully aware of how important it is to keep your personal information confidential and safe.

This privacy policy describes our practices concerning the personal information we collect from you or that you provide to us.

1. What Information Do We Collect?

MU Player provides you an intermediary platform where you can download and play audios and videos. You don’t have to create an account to use MU Player. When you use the Platform, we will collect some very basic information about you, which includes:

Technical Information. We automatically collect certain information from you when you use the Platform to provide you with fast and efficient services. Such information includes your IP address, network type, mac address and identifier for advertising purposes and the version of the application you are using. We will also collect information regarding the device you are using to access the Platform, such as your device model, device ID, Android ID, operating system and system language and region.

Behavioral Information. In order to improve our services, we will collect information regarding your use of the Platform. Such information includes the format, title and size of the audios and videos you download or play. Please rest assured that we will not collect the audios and videos you download or share. We also collect information on how you interact with the Platform, the ads you view, the content you like, and the times you use the Platform to share content. We also infer your preferences, including your interests for the purpose of serving personalized advertising and to tell you about new services and opportunities.

Location. We will collect information about your location in order to customize your experience. We infer your approximate location based on your IP address. In certain jurisdictions, we may also collect Global Positioning System (GPS) information with your permission.

2. How Do We Use the Information?

We use your information to allow you to use our services, fulfill our Terms of Service, and to improve and administer MU Player. We generally use the information we collect about you to:

• provide, improve and develop our services;
• support you efficiently use the Platform;
• fulfill requests for services, product functionalities, support and information for internal operations, including troubleshooting and testing, etc.;
• communicate with you if necessary, including to notify you about changes and updates in our services when you provide your contact information;
• understand how you use our services;
• make suggestions and provide a customized ad experience;
• infer additional information about you, such as your preferences;
• comply with and enforce applicable legal requirements, relevant industry standards and our policies and terms.

In addition, we will use your information for any other purposes disclosed to you at the time we collect your information or pursuant to your consent.

3. How Do We Share Your Information?

We are committed to maintaining your trust, and while we do not sell or rent personal information to any third parties. We will not share any information that we have collected from or regarding you except as described below:

• Affiliates and technical support providers. We engage our affiliates and technical support providers to help us administer the Platform. We may share the information we collect with our affiliates or technical support providers subject to obligations consistent with this privacy policy and any other appropriate confidentiality and security measures.
• Service Providers. We provide information to service providers who support our business, such as cloud service providers and providers to ensure that the Platform is a safe and enjoyable place.
• Advertisers and Advertising Networks. We may share the information we collect automatically with advertisers and third-party measurement companies to show how many and which users of the Platform have viewed or clicked on an advertisement.

We want you to understand that we may share your information with law enforcement agencies or public authorities if legally required to do so, or if such use is reasonably necessary to:

• comply with legal obligations;
• detect, prevent or otherwise address security, fraud or technical issues; or
• protect the rights, property or safety of us, our users, a third party or the public as required or permitted by law.

We may also share your information for other purposes pursuant to your consent or with your further direction.

4. Where Do We Store Your Information?

The information we collect from you is stored on a server located in Singapore or the United States. We maintain major servers in Singapore and the United States to bring you our services globally and continuously. 

5. Consent Choice

If you access the Platform through an Android based device, your settings may allow you to “Opt out of Interest-Based Ads.” MU Player will not use in-app information collected from that device to infer your interests or serve ads to that device that are targeted based on your inferred interests. MU Player hopes you to honor opt-out preferences expressed using these controls.

By visiting the Platform, you consent to our collection, use and share of any personal information as outlined above.

6. Security

We seek to protect your information from unauthorized access, use and disclosure using appropriate physical, technical, organizational, and administrative security measures. Although we work to protect the security of your information, please be aware that no method of transmitting information over the internet is completely secure.

7. How Long Do We Keep Your Information?

We retain your information for as long as it is necessary to provide you with the services. Where we do not need your information to provide the service to you, we retain it only for so long as we have a legitimate business purpose in keeping such information. In some cases, we retain your information for longer, if doing so is necessary to comply with our legal obligations, resolve disputes, or is otherwise permitted or required by applicable laws and regulations.

8. Updating this Privacy Policy

We reserve the right to change, modify, or update this privacy policy at any time. Any changes to this privacy policy will become effective when we post the revised privacy policy on MU Player. We will update the “Last Updated” date at the top this privacy policy, which reflects the effective date of such policy. Your continued use of the services following these changes means that you accept the revised privacy policy. If you do not agree to the updated policy, you must stop using MU Player.

9. Contact Us

If you want to know more or have any question about our privacy policy, please feel free to contact us: [[email protected]]